Our Approach

The Knit Standard

The Knit Standard

The Knit Standard

Our Story

We wanted to opt out of the industrial towel complex.

So we made it ourselves with no synthetic softeners or chemical shortcuts. Just organic cotton, traced to a single origin, and certified by GOTS and Made in Green by OEKO-TEX

Our towels are 30x58 - bigger than your typical bath towel but smaller than a bath sheet. This is to provide a little extra wrap without the bulk of excess fabric..

It's produced in Turkey with a family-owned mill that's been in the high-end linen business for over 125 years.

Designed from scratch.

Most premium goods arrive in something you throw away. We wanted ours to outlast the unboxing. It's meant to be used - a tray on the vanity, an organizer on a shelf, a place to stack rolled towels in the guest bath. A way to distinctly add shape, color, and texture to the home. Optional, but recommended. 

It's made with the same material of most sunglasses - cellulose acetate - a biodegradable bioplastic derived from wood and cotton."

Made With Care

Organic Cotton

Considered Materials

Responsibly Made

Cruelty Free

Built to Last

Low Impact Care

Questions?

We are here to help with care, use, and ordering.

Questions?

We are here to help with care, use, and ordering.

Questions?

We are here to help with care, use, and ordering.