Our Approach

The Knit Standard

Our Story

Knit was created with a simple goal. Make the best possible bath towel, and nothing more

We were tired of towels that wore out quickly, lost their shape, or felt disposable by design. Instead of adding more options, we focused on doing one thing properly. A single white towel, refined through material choice, construction, and everyday use.

We start with organic cotton and work with experienced textile manufacturers in Portugal. Every decision is made to support durability, comfort, and consistency over time.

Knit is built on restraint. Fewer products, fewer compromises, and objects that earn their place in your home.

Meet the Founders

Knit was founded by a small team with a shared belief that everyday objects should be made with care and kept for longer.

After years of cycling through towels that wore out too quickly, lost their shape, or felt disposable by design, we decided to focus on doing one thing properly. We chose to start with a single white bath towel and refine it until it felt right in daily use.

Our approach is simple. Fewer products. Better materials. Thoughtful construction. Knit is built on the idea that quality should be felt, not explained.

Crafted With Intention

Knit towels begin with organic cotton chosen for its softness, strength, and ability to improve with use. We focus on material quality first, knowing that everything else depends on it.

Each towel is woven with care and finished with reinforced details so it holds its shape, absorbs reliably, and dries efficiently. The goal is not novelty, but consistency.

The result is a towel that feels right from the first use and continues to perform over time. Designed to be used daily, washed often, and kept for years.